GoEast Case Study — Article Link Map
Reference file for AI writing agent. When drafting any article in this series, import this file to use the correct slugs, full URLs, and internal link targets.
Site & Format
- Base URL:
https://www.gujianjun.net - Blog path prefix:
/blog/ - All articles are MDX files in the
/blog/route of the Next.js site. - Full URL pattern:
https://www.gujianjun.net/blog/{slug}
Article Registry
| ID | Title | Slug | Full URL |
|---|---|---|---|
| A0 | GoEast Mandarin — Full Digital Marketing Case Study | goeast-mandarin-case-study | https://www.gujianjun.net/blog/goeast-mandarin-case-study |
| A1 | How I Grew GoEast's Organic Traffic from 10K to 30K+ Clicks | goeast-seo-organic-growth | https://www.gujianjun.net/blog/goeast-seo-organic-growth |
| A2 | Building a GA4 + Looker Studio Dashboard for a Language School | ga4-looker-studio-language-school | https://www.gujianjun.net/blog/ga4-looker-studio-language-school |
| A3 | GEO AI Citation Tracking: How I Measure LLM Visibility | geo-ai-citation-tracking | https://www.gujianjun.net/blog/geo-ai-citation-tracking |
| A4 | Kids Chinese Camp Google Ads Restructure + Conversion Tracking Fix | kids-chinese-camp-google-ads | https://www.gujianjun.net/blog/kids-chinese-camp-google-ads |
| A5 | GoEast Adult Online Course Google Ads: Diagnosing Lead Quality vs Volume | goeast-online-course-google-ads | https://www.gujianjun.net/blog/goeast-online-course-google-ads |
| A6 | Running a $400 Summer Immersion Google Ads Campaign from Scratch | summer-immersion-google-ads | https://www.gujianjun.net/blog/summer-immersion-google-ads |
| A7 | CF7 Dual-Sender Email: Sending Different Emails to User and Admin | cf7-dual-sender-email-plugin | https://www.gujianjun.net/blog/cf7-dual-sender-email-plugin |
| A8 | Building a CF7 Form Health Checker with WP-Cron | cf7-form-health-checker | https://www.gujianjun.net/blog/cf7-form-health-checker |
| A9 | Full CRM Pipeline: Salesforce + Brevo + Zapier for an Online School | salesforce-brevo-zapier-crm | https://www.gujianjun.net/blog/salesforce-brevo-zapier-crm |
| A10 | Connecting Acuity Scheduling to Google Ads Conversion Tracking | acuity-google-ads-conversion-tracking | https://www.gujianjun.net/blog/acuity-google-ads-conversion-tracking |
| A11 | How a Chinese Vocabulary Test Captured 1,500+ Emails in 3 Days | chinese-vocabulary-test-lead-gen | https://www.gujianjun.net/blog/chinese-vocabulary-test-lead-gen |
| A12 | Chinese Name Generator: A Tool That Converts Visitors into Leads | chinese-name-generator-leads | https://www.gujianjun.net/blog/chinese-name-generator-leads |
| A13 | Link Building on Adsy: How We Earned Backlinks for a Language School | goeast-link-building-outreach | https://www.gujianjun.net/blog/goeast-link-building-outreach |
| A14 | Building a Topic Map for Chinese Learning SEO: From Pronunciation to Business Chinese | goeast-seo-content-topic-map | https://www.gujianjun.net/blog/goeast-seo-content-topic-map |
| A15 | Async by Default: Working Across Four Time Zones at GoEast | goeast-remote-async-team | https://www.gujianjun.net/blog/goeast-remote-async-team |
Cluster Membership
Cluster 1 — SEO & GEO
- A1: GoEast SEO organic growth
- A2: GA4 + Looker Studio dashboard
- A3: GEO AI citation tracking
- A13: Link building / Adsy outreach
- A14: SEO content topic map
Cluster 2 — Google Ads
- A4: Kids camp ads
- A5: Adult online course ads
- A6: Summer immersion ads
Cluster 3 — MarTech & Dev
- A7: CF7 dual-sender plugin
- A8: CF7 form health checker
- A9: Salesforce + Brevo + Zapier
- A10: Acuity conversion tracking
Cluster 4 — Lead Gen Tools
- A11: Chinese vocabulary test
- A12: Chinese name generator
Cluster 5 — Team & Process
- A15: Async remote work across time zones
Internal Linking Rules
Rule 1 — Every sub-article links back to Overview (A0)
Every article A1–A15 must include a backlink to A0 in one of these positions:
- End of intro section: "This is one part of the GoEast full case study."
- Or in the article footer/closing section.
Rule 2 — Overview (A0) links out to all 15 sub-articles
Each section in A0 ends with a "Read the full breakdown →" link to the corresponding sub-article.
Rule 3 — Intra-cluster links
| Article | Must link to |
|---|---|
| A1 | A2, A3, A13, A14 |
| A2 | A1, A3 |
| A3 | A1, A2, A14 |
| A4 | A5, A10 |
| A5 | A4, A10 |
| A6 | A4, A5 |
| A7 | A8 |
| A8 | A7, A9 |
| A9 | A10, A11, A12 |
| A10 | A4, A5, A9 |
| A11 | A12, A9 |
| A12 | A11, A9 |
| A13 | A1, A14 |
| A14 | A1, A3, A13 |
| A15 | A0 only (process article, links back to overview) |
Rule 4 — Cross-cluster bridge links
| From | To | Rationale |
|---|---|---|
| A1 (SEO growth) | A11 (vocab test) | Both are organic/inbound acquisition strategies |
| A3 (GEO citation) | A11 (vocab test) | Vocab test page is itself a GEO-optimized asset |
| A5 (adult ads) | A9 (Salesforce+Brevo) | Ad leads flow directly into the CRM pipeline |
| A4 (kids camp ads) | A9 (Salesforce+Brevo) | Same reason |
| A14 (topic map) | A11 (vocab test) | Vocab test is a content asset that lives within the topic map |
| A15 (async team) | A14 (topic map) | Sarah's weekly content contributions were managed async |
| A15 (async team) | A13 (link building) | Sarah's outreach work was entirely async |
Team Context (for natural writing and correct attribution)
- Emily — CEO, based in Canada. Sets direction, trusts Jake on execution. Remote manager.
- Dan — Social media lead (overall strategy and community). Based in Shanghai. Team morale anchor, unofficial food guide for Shanghai restaurants.
- Jasmine — Social media video production. Based in Shanghai. Helped source and organise photo/video assets for SEO landing pages.
- Alice — Technical / WordPress colleague. Based in Sweden. Introduced Jake to React and Node.js ecosystem; influenced his move toward Next.js for gujianjun.net.
- Sarah — Intern under Jake's direct management (joined ~mid-2024, ~1 year after Jake). Jordanian-German, strong Mandarin. Responsible for: one Chinese-learning article per week, Adsy outreach for backlinks (3–5 per week). Jake's first and only direct report at GoEast.
Key Data Points (do not fabricate other numbers)
| Metric | Value | Relevant to |
|---|---|---|
| Organic clicks growth | 10K → 30K+ | A0, A1 |
| Keywords in top 10 | 65 | A0, A1 |
| Adult course CPL | ~$5 | A0, A5 |
| Vocab test emails captured | 1,500+ in first 3 days | A0, A11 |
| GEO content architecture | 60 articles, 11 pillars, ~199K words | A0, A3 |
| CF7 outage caused by bug | Reading CF7 mail state inside phpmailer_init | A7 |
| Name generator launch | April 2026; email required after 2 uses or on saving name card | A0, A12 |
| Sarah's outreach cadence | 3–5 backlinks per week via Adsy, 1 article per week | A13, A15 |
| Topic map scope | Adults, K12, pronunciation, grammar, exams, business Chinese | A14 |
Writing Guidelines
Article length
| Type | Approximate length | Examples |
|---|---|---|
| Technical deep-dive | 1,500–2,500 words | A1, A5, A9 |
| Campaign case study | 1,000–1,800 words | A4, A6 |
| Tool/plugin build | 600–1,000 words | A7, A8 |
| Lead gen experiment | 800–1,200 words | A11, A12 |
| Process / methodology | 800–1,500 words | A13, A14, A15 |
| Overview hub | 2,000–3,500 words | A0 |
Language rules
- Article body, all headings, section titles: Chinese (Simplified)
- Keep in English: product names, tool names, technical terms, proper nouns, metric labels, code snippets, UI strings
- Examples: Google Ads, GA4, GTM, SEO, GEO, CPL, CRM, Salesforce, Brevo, Zapier, CF7, WordPress, Acuity, MDX, API, mu-plugin, WP-Cron, Looker Studio, GSC, Ahrefs, LLM, RAG, CTR, CPC, ROAS, lead, landing page, conversion, Adsy, topic map, outreach
- Do not translate these terms into Chinese equivalents
MDX Frontmatter Template
---
title: ""
description: ""
date: "YYYY-MM-DD"
tags: ["GoEast", "case-study", "{cluster-tag}"]
category: "case-study"
client: "GoEast Mandarin"
---
Cluster tags: seo, geo, google-ads, martech, wordpress, lead-gen, team, process
Author Context
- Author: Jake Gu (顾家骏), Digital Marketing & Technology Lead at GoEast Mandarin (May 2023 – May 2026)
- Role: SEO/GEO strategy, Google Ads, WordPress/PHP dev, GA4/GTM, CRM integrations, intern management (Sarah)
- GoEast: online + offline Chinese language school, based in Shanghai
- gujianjun.net: Jake's personal site — this case study series serves as portfolio and GEO authority-building experiment